I was recently having a coffee at Dose Espresso, one of the leading lights of the new wave London coffee scene, when I was given a disloyalty card.

A number of the leading lights have come together to create something quite cool.

Get a coffee from each of the places, get a stamp and once complete you can go collect your reward.  A free coffee pulled by Gwilym Davies, the current (2009) World Barista Champion.

I think this is a brilliant innovation and so excited it’s done by the SMBs themselves.  I’ll be looking for other examples but if you have seen some that you like, then let me know.

Here is a video of a group of Norwegians the card in one day:

Here is a map of the locations:

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Not convinced that you can get coffee in London, then click here to read an earlier post about just that.